Amex Offers 25% Bonus on Hilton Honors Points Transfer

American Express is running a limited-time promotion offering a 25% bonus on Membership Rewards points transferred to Hilton Honors. This boosts the usual 1,000 Membership Rewards points to 2,000 Hilton Honors points to 2,500 Hilton Honors points. The offer is targeted, meaning not all Amex cardholders will see it in their accounts. To participate, log into your Membership Rewards account, navigate to the transfer partners section, and select Hilton Honors. You'll find the 25% bonus clearly indicated. Transfers are in 1,000-point increments, with a minimum of 1,000 and a maximum of 3,000,000 points. The bonus points are added instantly or within 24 hours and do not count toward Hilton Honors elite status. While the bonus might seem attractive, the author cautions that the value proposition isn't ideal for most. Hilton points generally have a value of around 0.4 cents each, making the bonus equivalent to only one cent per Amex Membership Rewards point. Therefore, transferring points is only advisable if you need to top up your Hilton account for a specific redemption or to prevent points from expiring. Alternatively, the author suggests considering one of the American Express Hilton credit cards as a more efficient way to accumulate Hilton Honors points, particularly given the current availability of three no-annual-fee (NAF) offers. The promotion ends on March 14, 2025.

(Source: https://dannydealguru.com/amex-membership-rewards-hilton-transfer-bonus-2/)