Hyatt & Way Partner to Boost Points Earning and Redemption
Hyatt has teamed up with the experience booking platform Way to enhance its World of Hyatt loyalty program. This collaboration aims to provide members with more opportunities to earn and redeem points, streamlining the process of booking various experiences and services. The partnership integrates Way's technology into Hyatt's digital ecosystem, encompassing the Hyatt website, mobile app, and individual hotel sites. This integration allows members to earn and redeem points on a wider range of offerings, extending beyond traditional hotel stays. The new system consolidates previously fragmented booking systems for non-room offerings, improving user experience and providing a centralized platform for managing points. Examples of bookable experiences include ticketed events like winemaker dinners at Hyatt Regency Sonoma Wine Country, unique experiences such as Park Hyatt Zurich's gold crafting collaboration with Piaget, and everyday amenities such as cabana rentals and in-room upgrades. This initiative is expected to increase revenue streams for Hyatt beyond room bookings and enhance the overall value proposition for World of Hyatt members. By centralizing these options, Hyatt aims to improve member engagement and loyalty by providing more opportunities to utilize their points on a variety of experiences that align with their interests and travel styles. This partnership leverages Way's expertise in curating and managing experiences, enhancing Hyatt's offerings and providing a more seamless and rewarding loyalty program experience. The integration also expands Hyatt's reach into the experiential travel market, offering members a more holistic and personalized travel experience.
(Source: https://dannydealguru.com/hyatt-partners-with-way-to-offers-more-options-to-earn-and-use-points/)
