American Express to Shutter Serve and Bluebird Accounts in 2026

American Express is discontinuing its Serve and Bluebird prepaid debit account programs. Cardholders received email notifications outlining the closure timeline. The shutdown will occur in phases, beginning with the termination of bill pay functionality on February 24, 2026. The final day for adding funds to the accounts will be May 5, 2026. Complete account closure is scheduled for June 3, 2026. American Express is providing advance notice to allow users ample time to transition to alternative financial services. This decision affects a segment of American Express's customer base who relied on Serve and Bluebird accounts for various financial transactions. While the email provided to Serve customers serves as an example, Bluebird customers received a similar notification. The exact reasons for the discontinuation are not explicitly detailed in the available information. However, the phased closure suggests a planned and organized approach to the process. For those currently using Serve or Bluebird accounts, it's crucial to begin planning for alternative banking solutions. This includes transferring funds, updating payment information for recurring bills, and selecting suitable replacement financial services before the final account closure date. American Express's decision highlights the dynamic nature of the prepaid debit card market and underscores the importance of staying informed about changes to financial services. This move may indicate a shift in business strategy or a response to evolving market conditions, although the specifics remain unclear.

(Source: https://dannydealguru.com/amex-closing-all-serve-and-bluebird-accounts/)