Unlock Perks with Avanti Club: Your Guide to Rewards
Avanti West Coast's ‘Club Avanti' is a complimentary loyalty scheme for passengers on their West Coast Mainline, designed to reward frequent travel without a traditional points system. New members immediately benefit from a one-off free hot drink and a continuous 10% discount on all onboard shop purchases. A particularly valuable introductory perk is a 10% discount on their first return Advance ticket booking, applicable to Standard, Standard Premium, or First Class. This single-use voucher, which some users report renewing after 12 months, must be redeemed online via the Avanti app or website within six months of joining, and notably, it can be combined with a Railcard. Members also receive early platform announcements at London Euston.
The program's structure includes three tiers: Silver (up to 8 qualifying journeys annually), Gold (9-20 journeys), and Platinum (21+ journeys). Gold status rewards members with a free Standard Premium return ticket, while Platinum members earn a free First Class return ticket alongside a lounge pass. A “qualifying journey” is defined as over 75 miles, between two Avanti West Coast calling points, and booked through their digital channels. A return ticket counts as two qualifying journeys, meaning Gold status can be achieved with just five return trips. For example, a journey from Chester to Birmingham (71 miles) would not qualify.
Reward vouchers for free tickets are valid for 365 days, require booking at least seven days in advance online, and allow one free change before departure, though they are not eligible for Delay Repay. While Gold status is accessible for regular leisure travellers, Platinum requires significant travel, making it more suited for frequent business passengers. The scheme presents no downsides as it's free to join, offering immediate value through initial discounts. Even for occasional travellers, the free hot drink and the potential 10% ticket saving make Club Avanti a worthwhile enrolment.
(Source: https://www.headforpoints.com/2025/11/09/review-club-avanti-loyalty-scheme/)
